How audio branding works?
Sleek and minimal audio envisions style and idea of Destination Minimal
Whatever it is, the way you tell your story is to make it audible and clear
I’ve been approached by creative agency with the desire for a chic and modern sound for a fashion retailer Destination Minimal. After going through their brand book I decided to transfer the same ideas to my audio station. Using minimal, well polished elements, tasteful techniques and a bit of glamorous chic spirit I came up with the DM sound world. Sound does make a difference. Experience yoursef
It is all in details
Small details makes it stand out from the crowd. It could be a new sunglass, your favourite ring or distorted 808, those will give you wings and will make you believe in yourself
From brand book to DAW.
Always dissecting to the core. This is how elements comes together
Capturing the moment
It is all about the moment. No prejudice, no expectations should interfere within your initial idea and creativity. Let it breath for a moment and hear what it is all about
Make your experience guide the process.
Whatever it is, listen and reflect on what resonates with the brand. Embrace it and express it loud
Listen up
Minimal and sleek Destination Minimal required a ratzy and modern soundscape Using minimal and modern music production elements I envisioned how Destination Minimal would sound on chic and swanky runway